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In this Mastermind Call excerpt we discuss how to keep your agents motivated. One of my clients on the call explains her success so far conducting holding contests within her team, describing a recent group contest to get 48 listings in 45 days - 6 per agent. They ended up with 50 listings, with the prize being a ticket giveaway to a big event.
Here is what she had to say about a few of the contests she's been running recently.
"We had sold a lot of our listings over the summer, and I wanted to boost those numbers. We really didn't do anything major out of the ordinary, but I think it gave everyone a focus and kept a competitive spirit within the office. We gave away tickets to this event for the whole team if we hit our goal, and the person who had the most listings got an extra prize as well.
"Now, we're looking into what we can do for the fourth quarter this year. Most of our deals closed in 30 days, so anything we can get under contract now, we're trying to do 60 deals in 60 days so we can get those all to close this year. So we're trying to finish the year strong.
"We put a big board up, and our agents are excited about it and working hard. It's just kind of keeping us focused, and now we're going back through older listings trying to get price reductions, saying, 'What do we need to do get these properties moved and closed this year?'"
Take a version of me from 3 or 4 years ago, and I was not big into the culture and the fun aspects of real estate. I've since come to realize the real reason people are on our team. Real estate is a lonely existence, and it's a tough business. It's crucial to make as much fun as you can from it, especially working together towards a common team goal. It's a win-win for everybody.
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