How Jeremy Larkin Simplified His Marketing Systems to Expand His Business

"When I realized [Lars] has figured out how to do way more than I'm doing in way less time, I said I've got to engage with him and find out what he's doing. We needed hardcore business strategy, and that's what Lars offered us."

Jeremy Larkin (St. George, Utah) met Lars through a national marketing network, and he was immediately surprised at how few things Lars was doing to further his business. Business was good for Jeremy at the time, but not near the level of the Hedenborg Group. 

Jeremy Larkin
(St. George, UT)

"When I realized this guy (Lars) has figured out how to do way more than I'm doing in way less time and with a lot less anxiety, I said I've got to engage with him and find out what he's doing."

The biggest change that Jeremy has made to his business is that he has cut down on marketing systems that don't produce results, and he now has four to five pillars of marketing that he focuses on. Jeremy admits to 'chasing the squirrels' and 'playing in the mud' prior to working with Lars, and it became a large drain on his time and resources. 

Jeremy is confident that if he continues to run his business in the way that Lars has shown him, he can step out of it completely in the next few years. 

Jeremy attended the High Performance Intensive Workshop in Charlotte and enjoyed the no-nonsense atmosphere, as Lars went right down to the nitty gritty of how to improve a business. Jeremy left with a plan that he could execute on and principles to follow that would improve his business and his life. 

"We needed hardcore business strategy, and that's what Lars offered us."

Jeremy was at first a little thrown off with Lars' coaching program because he didn't have weekly accountability calls, but he soon began to enjoy the fact that he could contact Lars at his convenience and utilize his resources at a pace that worked for him. In this sense, it makes you more accountable for your own success. 

One other thing Jeremy enjoys about the coaching program is the library of resources and information that he has available at the touch of his fingertips. He can find exactly what he needs and use it to his own benefit, on his own time.