Direct Response Benefits and Tips

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While there may be benefits in all forms of marketing, when it comes to successful real estate marketing, many underestimate the benefit of direct response vehicles. Your direct response marketing needn’t be overly complicated or costly. It simply needs to be attractive to the market segment you have identified as most suitable for your business.

Placing listings on free online classified sites such as Craigslist is one such approach. To grab the eyes you need with online classified sites, make sure your headline is compelling, concise, and stands out. The headline is the ad for your ad, and this can’t be over-emphasized. The ad won’t be read by your prospective clients if the headline is vague, off-target, or dull. Hone in on your target and develop compelling headlines to really help sell your ad to the target audience. Don’t limit yourself to just one vehicle. Spread the love. Learn the ins and outs of posting on online classified sites. There are tips and tricks to prevent your ads from being flagged and removed. Consider outsourcing the posting of these ads as well. This will save you time, and there are some good resources available to you for very reasonable fees that can take the burden of the writing and/or posting of your ads to free up your own time at a cost savings.

By developing landing pages with benefit-rich URLS, you can increase your visibility. Consider URLs that are aimed at your market. If you’re looking to move properties in golf resort communities, for instance, consider securing a URL such as RichmondLuxuryGolfClubHomes rather than relying solely on your agency’s name and home URL. You can secure multiple benefit-rich URLs, all bringing clients right to your door. Keeping all of your landing pages attractive, easily navigated, and uncluttered will help serve up your message in a professional and effective manner.