How to Choose Valuable Tips and Insights from True Pros

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It can often be difficult to sift through the abundance of information available from so-called experts in any field, whether it comes to the latest weight-loss ‘miracle’ or the plethora of money-making schemes that are pervasive on the Internet or through print media.

In order to assure that you’re not falling for a faulty concept, business model, or product, the key lies in verifying the credentials of the individual or company offering the information. Do your due diligence and research the people or organizations before taking to heart their claims or promises. Use logic when evaluating any insider tip or tricks touted, check the background and affiliations of the product or professional, and evaluate the information from a neutral standpoint. Set aside charisma, sales-speak, over-use of hyperbole and exclamation points.  These are telltale signs of sales pitches intended to mask facts and viability.

Determine who the true professionals or experts are in the field you’re investigating. Just because a Google search brings up 8,720 ‘hits’ for the best advice on direct marketing or depth-finders, bear in mind that many less-than-reputable outfits or experts can and do utilize SEO (Search Engine Optimization) techniques to drive clients to their myriad of sites and paint a glowing initial impression online. Stick to the known-experts in any given field or reputable neutral websites that provide well-documented research on the product or subject and use sound business principals in their reviews. This can help weed out the flash-in-the-pan sorts quickly, as their expertise can’t be verified.

Once you’ve filtered through the experts and advice sites pertinent to your needs, take notes. Compare the advice being offered to common, proven practices in your field. Get a sense of your level of trust in the information being offered… again, if it seems simply too fabulous and simple, it’s likely not valid. Use these tips and tricks from noted insiders and apply them to your business, bearing in mind that one size does not fit all. You will likely need to tailor the advice of experts to suit your particular market and goals.