How to Leverage Google Apps to Grow Your Real Estate Busines

We’re living in a day and age when technology is definitely king. This is especially the case when it comes to the Internet. Business owners in particular have much to gain by embracing all that today’s Web technology has to offer, as it can save them a fortune in time, money, and effort. This is also in regards to real estate internet marketing strategies.

Google Apps is without a doubt one of the most useful of these technologies. It’s an integrated platform that is absolutely packed with flexible tools that make staying in touch with your team and managing your business an absolute snap. Let’s take a closer look at some of the key features it brings to the table.

Integrated E-Mail and Messaging

Staying in easy touch with the members of your team is an absolute must, and Google makes it incredibly simple. Access your e-mail, video chat, instant message interface, and more from one user-friendly screen to make communication simple. Keep useful records of business conversations, too!

Integrated Calendars

Whether you’re just getting your feet wet in the real estate business or already have a booming operation on your hands, an organized calendar system is a must-have. Google Calendar lets you easily share and view multiple schedules so that everyone stays on the same page at all times. Keep and integrate separate ones for buyer closings, meetings, real estate training sessions, and more.

Collaborative Documents 

Google Drive lets you share and co-edit various types of documents with your entire team in a flash. Plus, like the rest of your Google Apps platform, it’s easily accessed from just about any screen within the Google system. 


It goes without saying that video is hot when it comes to the Internet these days. In fact, a huge percentage of media consumption online today is via video. That said, if you’re not leveraging the power of video to grow your business from a real estate internet marketing standpoint, it’s high time you did. YouTube is more than just the number one Web community for sharing and hosting videos these days. It’s also owned by Google, so it’s part of your integrated app platform. Use it to host and share just about everything from company marketing videos, to real estate coaching material, to individual listings.


Every business these days needs a social networking presence, and that includes a blog that is regularly updated with company news, interesting information, resources that will appeal to your target audience, and more. Blogger is Google’s option for blogging, and as such it remains one of the most highly recommended options. Not only is the user interface incredibly easy to get the hang of, as well as highly customizable, but because Google loves Blogger blogs, they’re set up to be SEO-friendly from the get-go.

Every real estate business with a place in the future needs to embrace change if it’s going to give the competition a run for its money. That means implementing an integrated system as part of your business plan as soon as possible… and if you don’t already have one, it doesn’t get much better than Google’s.

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