Map Out Your Ideal Business With the One Page Strategic Plan


Today, I briefly cover certain aspects of your one-year strategic plan. The intent of this document is to make it available to every member of your organization.

There might be a few numbers that you will feel sensitive about, in terms of what you're going to make financially if the business does what it's supposed to do. I recommend getting used to sharing those numbers, or just taking them out if they really bother you. In my case, I'm not bothered by sharing those numbers with my team at all.

The first section of the plan is your core philosophy, or foundational DNA. It includes the company's dream, vision, purpose, mission, and core values. Next, there's the 10-year plan. These are basically claims you're making looking forward; it's composed of a strategic intent, a primary objective, key strategies, and a brand promise.

Next, there is a 3 year plan section that lays out more immediate goals. In this section you'll find a heading labeled "Targets" where you fill in the numbers you want to hit in three years. Then there's the "Sandbox," which is the area you control in your market. "Key Thrusts" includes the action you will actually take to accomplish these 3 year plan. Finally, "KPIs/Smart Numbers" is how you track your numbers over the next 3 years.

Lastly, you have your annual plan that summarizes your priorities for the year, summarizes that plan, and then leaves a place for you to fill in the critical numbers for that year.

All in all, this strategic plan is a systematic way to ensure you're focusing on the things that are going to help drive your business!

I would recommend everyone read "Mastering the Rockefeller Habits" and go through that process. You're not going to be able to do that unless you block out time. Hopefully most of you are working your way out of showing homes, so find a few hours out of your schedule to review the commitments you've made and implement.

Unless you take the time to write down what you want your life to look like, I promise you're not going to get there.

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