How Matt Greco Is Using His Business as a Vehicle to a More Fulfilling Life

"Everything [Lars] provides is a proven system that he is currently using in his business right now. You're not trying out concepts."

Matt Greco (Hudson, OH) has been in real estate for 11 years as a broker-owner of a small, independent real estate company. He's been coaching with Lars for just over two years now, but their relationship goes back further than that. As Matt puts it, that's one of the reasons he decided to hire him.

"I was fortunate enough to be able to get to know him on a personal level when he was just starting out as an agent. Once he started his coaching program, I knew how well he was doing and just how systematized and streamlined he was. For me, it was a very obvious choice to hire him."

Before Matt started coaching with Lars, he didn't have a whole lot of focus or clearly defined goals, but that has changed.

"Having a clearly defined approach for going after buyers or sellers, as well as ways to hold myself and my agents accountable with their objectives. Those are areas he has helped with a lot."

Matt has worked with multiple coaching programs, but he has noticed a key difference in Lars' program that makes him an ideal hire for any agent looking to grow and scale their business.

"Lars' program is different because he provides far more of a turnkey approach. Everything he provides is a proven system that he is currently using in his business right now. You're not trying out concepts; these are things that are relevant and currently used in his business now."

Matt has even redefined his definition of success since deciding to work with Lars. He would like to be able to step back out of his business eventually so that he can pursue his other interests, including spending more time with family and friends, and giving back to the community.

"To me, my real estate business is a vehicle to be able to get me there. It's also an opportunity to reach out and touch lives."

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Client Results

Matt Greco, Realtor - "I feel so much more inspired - more than usual. That’s not a light thing to say, but I’ve been so much more inspired coming out of this event to just really get after it and lead and help connect with my people and help them achieve the life that they never thought possible for themselves either." See the full interview >

John and Michelle Taylor, Realtors - "The value is tenfold, a hundredfold, of what we get. The exercises he gives us, the path that he helps us develop, you just can’t miss it." See the full interview >

Andrew Lamb, Realtor - "It’s actionable steps, and implementation, and practical tools that you can use in your business so that you can go back and have things in place so that your business is better off." See the full interview >

Tyler Goff, Realtor - "The tools and the systems that he's given us have allowed us to hit our goals and to really take our team to where we want it to go." See the full interview >

Jeremy Larkin, Realtor - "[Lars has] helped us go from being lost and worrying about where our business was going to 130 transactions in 2015." See the full interview >

Dave Friedman, Realtor - "In 2013 and 2014, I wasn’t able to ever take a vacation. What happened to me in 2015, I was able to take 15 weeks of vacation unplugged." See the full interview >

Shawn Culhane, Realtor - "This year we should do about $120 million over 400 sides and it will be very profitable. A lot better than it would be had we not met Lars." See the full interview >

Kodi Riddle, Realtor - "The business has changed since coming on with Lars by implementing buyer loyalty appointments...their time is spent so much better in getting from loyalty to a contract in least amount of time, so [there's a] massive change there." See the full interview >

Justin Udy, Realtor - "I was doing great production, working really hard, making good money, but my biggest challenges were that I wasn’t spending the time with my family and I wasn’t going what I needed to progress." See the full interview >

Chris Colgan, Realtor - "I know everything that’s going on now in my business. It feels like a real business now. Now, I can tell where all of our leads are coming from, and all the true numbers of my business." See the full interview >

Jason Daniels, Realtor - "I’ve been able to spend more time with my family and increase production at the same time." See the full interview >

Kevin Yoder, Realtor - "Working on the business, rather than in the business, was foreign to me and now it’s very much a part of my days. " See the full interview >

Sean Hellmann, Realtor - "The great thing about B-school is we really all have the same systems, and we’re learning what we’re doing a little bit better." See the full interview >

Pazi D, Realtor - “You leave this intensive with some specific action items after just about every talk. We have action items of what I can do specifically and when I will get them done. It’s all stuff you can really do, it’s not just about mindset.” See the full interview >

John Mikesh, Realtor - “In the time that I’ve been with Lars I have doubled my business and pulled myself out of the production side... In the Boardroom we can bounce ideas off of each other and solve recurring problems that people are having in their businesses. It’s a great filter for my business.” See the full interview >

Jay Bourgana, Realtor - "I think Lars and I are similar in the way we think. I’ve only been coaching with him for six weeks, but I can already see that it’s paying off. I’m thankful that I met him so early in the process of building my team." See the full interview >

Donny Coram, Realtor - "What we do with Lars is more focused on exactly what to do next. It’s an eye-opening thing for me. You have to have a model that makes money and allows you to step out, I think that’s what I'm getting from Lars’ system." See the full interview >

Dave Hooke, Realtor - "Lars' coaching program is a lot different from the others that I've participated in. You learn to build a business from the bottom up, and it's been a great process. It's a lot of work, but it's all worth it." See the full interview >

Scott Ewell, Realtor - "We realized we couldn’t get to where we want without learning how to be leaders, how to track things, and invest in our people." See the full interview >

Dan Jones, Realtor - "Six to eight months ago, I had no clue. Using Lars’ systems, I have learned to track everything and take things step-by-step." See the full interview >

Johna Walker, Realtor - “Accomplishing goals is what gets me out of bed every day. This program gets me excited about life and it's extremely rewarding. I'd recommend Lars to anyone.” See the full interview >

Joy Deevy, Realtor - "Lars is a great coach, and he's someone that I always want to be talking with and learning from." See the full interview >

Damon Gettier, Realtor - "[Lars] told me my systems were set up, I had a good business, and I should go play with something else. Since then, I’ve been able to open up different companies and leave my real estate business alone." See the full interview >

Sarah Pickens, Realtor - "It’s really valuable not just sitting in on intensives, but getting to network with other agents here. We get to speak our minds and our ideas. They give us constructive feedback on those and other ideas we can implement in our business." See the full interview >

Lisa Herald, Realtor - "Lars really is the greatest real estate coach out there and he has absolutely changed my life for the better." See the full interview >

Robert Freedman, Realtor - "After this many years of being on my own, I want to create a legacy for myself once I've stepped away from the business." See the full interview >

Ryan Anderson, Realtor - "He tells you exactly what is working and you can just imitate it and do it with your own branding. It's beautiful." See the full interview >

Oggie Penev, Realtor - “My ideas for how to set up a real estate business was perfectly aligned with what Lars was teaching. It was a perfect fit...I see myself getting out of production and being the owner of the company." See the full interview >

Emmett Carr, Realtor - “We focused on 3-4 really good systems, and got those going the right way... It's all very simple, just do the small stuff day in and day out and you'll be successful." See the full interview >

Jason Secor, Realtor - “I found Lars to be the best fit for me just because the values that he brings to it...it's made a tremendous impact on not only my business but just in my life in general." See the full interview >

Adrienne Lally, Realtor - “We have improved with our conversion and the quality of leads that we're getting. Lars has a systematic approach and the blueprint to follow, so why try to re-invent the wheel? You'd be foolish not to at least give it a shot." See the full interview >

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Bob Hertzog, Realtor - “I don't see myself ever leaving this program because it's always evolving. When Lars says something works, he's not just making it up. You can look at his numbers and see that it works." See the full interview >

Leslie Gossett, Realtor - “The main difference with Lars is his system. I think even a first-year agent could take this model and build a successful real estate business." See the full interview >

Clayton Gits, Realtor - "When I hire a coach I want someone to kick me in the butt and hold me accountable when I say I'm going to do something. [Lars] has the business acumen, the experience, and he's been in a place where most Realtors have not." See the full interview >

Jason Curry, Realtor - "Everything to create and run your business is all laid out there for you. It WILL make your life easier. It just makes more sense than trying to recreate the wheel. You will succeed." See the full interview >

Steve Schwab, Realtor - "There is some tangible stuff [in Lars's program], whereas most coaches give a lot of talk but no content. He's got a great program, hands down. There aren't many programs out there like this." See the full interview >

Annette Bohannon, Realtor - "The difference between him and the other coaches is that we're actually doing the work. It wasn't easy and it takes a lot of time, but believe me, it's well worth it." See the full interview >

Mike Wall, Realtor - "The great thing about working with Lars is that he took a 30,000 ft. view of my business and told me where I needed to start fixing things." See the full interview >

Cristina Edelstein-Skurat, Realtor - "If your goal is to have a business that's profitable and that you don't feel enslaved to it, and one that also has purpose and meaning outside of the business itself, Lars is really good at that. He's a visionary man." See the full interview >

Chris Upham, Realtor - "Within a few months, I was able to hit my profitability targets through my coaching with Lars. He's really focusing on what are the basic, foundational things that you have to have." See the full interview >

Jason DeLong, Realtor - "It's helped us put the right things in the right place to help us be more efficient and more effective to get our sales and our profitability up...He's kind of a no BS guy and he's gonna see where you're at and see where you need to go." See the full interview >

Tara Limbird, Realtor - "I felt like Lars was the right person because he had already proven himself. Everything is very systematic. Now I feel like I’m dialed into what I truly want our team to look like and feel like." See the full interview >

Jana DeLong, Realtor - "We knew after the first conversation with Lars that it was a no-brainer. Instead of telling us to spend money on the latest and greatest thing, he knows how to keep your money in your pocket. " See the full interview >

Tom Nickley, Realtor - "Last year I did 4 transactions per month, and this year we're already up to 29 transactions in mid-March. I haven't gone out with a buyer since the day I started working with Lars. It's not just about seeing success, but having a quality of life and having a balance." See the full interview >

Brett Kelly, Realtor - "I've never had a coach this methodical as far as what to do first, second, third... Rather than spending money on a bunch of different systems, we're getting really good at a few. Your conversion goes up, your costs go down, your net profit goes up - it's perfect." See the full interview >

Mike Quail, Realtor - "I knew Lars was called a Squirrel Hunter - he likes to shoot down those distractions and just get you to focus on a couple areas. Last year we were around $300,000 GCI, and this past year we were over $500,000 without overspending." See the full interview >

Scott Ashbaugh, Realtor - "I tell a lot of people out there, if you're ready to make the decision to step up, I know Lars is the guy. He's the real deal. He's scary good at what he does. This has been the best December/January - and I'm in Michigan in the dead of winter - that we've ever had." See the full interview >

Kerby Skurat, Realtor - "Lars understands what it takes to run a business. Most agents are out of the business within 3-5 years because they don't get profitability. We've been trained with Lars's system, and it's just a profitable system. Our goal in 2015 is 316 transactions with 7 agents, and that's with me out of production." See the full interview >

Andrew Altman, Realtor - "The amount of people calling me for business - I would say it's tripled, but it's way beyond that. I have a staff that actually know what they're doing and feel comfortable. So much has changed from when I met Lars that I can't even go through it all because the whole business is totally different and runs so much smoother." See the full interview >

Rebecca Coates, Realtor - "It's been the best decision we've ever made. Our business has doubled, and we can absolutely see that our business is going to triple. There's no doubt in our mind that these systems are working. I'm learning you can be successful in your career and not sacrifice your personal time." See the full interview >

Kevin Yoder, Realtor - "Lars offers more content and value than any coach I've worked with. It's not even the same type of coaching - he goes way deeper into the business. We have full access to his systems, and we're able to pull them up and put them in place in a plug-and-play way." See the full interview >

Jason Daniels, Realtor - "Lars delivers the most amazing real estate systems I've ever seen. If all he did was teach those, it would be worth it. But it goes way beyond that." See the full interview >

Daniel Beer, Realtor - “My wife always says she loves Lars, and she doesn’t even know him. My GCI will increase from $930,000 last year to $1.4 Million this year, but that’s not what I’m excited about. I'm finally getting the business systems in place to help me achieve a true work/life balance.” See the full interview >

Stacie Peterson, Realtor - "It was scary removing myself from the business. I didn't think we'd hit what we did last year, but we've already surpassed that with me completely out. He's helped me improve my finances, my health, my family... If there's other coaching like Lars I definitely don't know of it." See the full interview >

Robin Leigh, Realtor - "Lars does things in real estate that only a fraction of 1% of people in the industry even know about. He takes everything he's done so successfully and says, 'Here. Here's how it's done.'" See the full interview >

Lisa Herald, Realtor - "I can honestly say that this is changing my life. I know that in my bones. Lars has helped me take the big picture and put it into bite-sized pieces where I can actually get traction. It's very,very high touch - much higher touch than with the coaches I've had before - so I have access to a tremendous amount of knowledge." See the full interview >

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About Lars Hedenborg

My name is Lars Hedenborg and I’m a successful real estate agent in Charlotte, NC. My first full year in real estate was 2008...can you imagine what it was like to come into real estate just as the end of the financial world as we knew it was upon us!? I had zero sales experience but I fought hard and battled my way through that tough market.

By the end of my first full year, I sold over 70 homes earning gross commissions in excess of $500,000. And at this point in my career, I’ve sold over 1,000 homes for real estate worth in excess of $250M! I’ve built real systems in my business and this year I will sell close to $90M worth of real estate working only 1 day per week. That’s over 300 properties sold this year and I don’t have to meet with any clients!

With 2 young children (ages 3 and 5) and a wife that I love dearly, it was critical that I find a way to give up the grind of working deals 24/7. I had a single focus, a really big "Why" that drove me to do whatever it took to build a "real" real estate business. While it's not always as perfect as the picture below and sometimes it's a bit messy, my passion is my beautiful kids and amazing wife.

So I developed step by step training systems that teach top producing agents and team leaders the exact same mindsets, systems, tools and strategies I’ve implemented in my business to go from rookie agent with no sales experience whatsoever...to really busy top producing agent...to an inspiring team leader...to a real business owner now working only 1 day per week making more money than I ever could have imagined.

If you’re bursting at the seams, always on your phone, checking email 24/7, missing family events or your children’s school activities, or just want more time to pursue your true passions or hobbies, then you must take action and find a different way to live your life.

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