How to Leverage Video to Educate Your Database


Video is critical to real estate right now. For those of you not using Vyral Marketing, I really can't imagine doing real estate and not having video. Vyral does content marketing through video, and they send these messages to your database. This is where marketers have to be right now; they have to produce educational content to draw in customers. People appreciate it when you educate them, and if you can provide them with free tips, you'll be rewarded for it.

As far as billboard advertising goes, I don't think I'd invest too much time or effort into it. I think your opportunity with yard signs is much greater. It's a lot cheaper and more effective, especially when you use Dialogtech.

Having a structured sphere of influence is a strategy that everyone should have. Having a special group of people that can drive business to you is incredibly important. Create a Mastermind group or go out to lunches. It's a selfish interest, but it's necessary to grow your business. Referrals are the lifeblood of your company, and this is a great way to harvest them.

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