Transcript:
Multiplier projects are projects that will significantly move your business forward. However, you have to implement them and stay disciplined enough to keep using them.
Things like Raving Fan Clubs, direct response campaigns, mailer campaigns, or Vyral Marketing’s system are all example of multiplier projects that can boost your business. Even just organizing your database and reaching out to people in it would be a simple example of a multiplier campaign.
These projects are rocks in your business. If you stick to these projects on a daily basis, you will be able to find ways to improve your business. If one project doesn’t work, then you’ve learned something valuable and you’ll just move on to the next one.
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