How to Make the Most of the Closing Process for Your Buyers


Even if you're new to the business, you want to make sure you have someone handling your closings. If you're looking to build a business in real estate, you probably have a "D" personality, with a bit of "I" as well. A "D/I" personality is NOT the type of personality to handle closings. Here are some things to think about:

  • You need to get a closing coordinator, even if outsourced.
  • Your job during closing is to manage the "turbulence" and stay on top of anything that goes wrong, not to process the closing (agent, attorney, lender, etc.).
  • Think DPA here, your time is worth $100 to $250 per hour, and you can outsource the standard closing process for less than $20 per hour in most markets.
  • You are losing a minimum of $80 an hour if you are handling your closing files.
  • Even if you're not quite there, begin to think outside of your current "box" and stretch your mind to what is possible. Always consider your hourly worth!

The only way to change your business and your life is to take action. A good way to start is by establishing an internet buyer lead source and getting vendor support for higher cost platforms. Review your buyer yard marketing strategy to try get better results and consider using multiple yard signs routed through Here are a few other tips for changing the way you do business on the buyer side:

  • Customize your buyer scripts and practice, practice, practice!
  • Review buyer lead management policy and make it your own!
  • Start using buyer Client Pipeline Report and Buyer Appointment Tracker.
  • Customize Buyer Presentation and Buyer Packets (including referral cards!)

It's really pretty simple - growing your business is all about implementing the right systems and being dedicated to them!

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