Sorry, You're NOT That Important

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Transcript:

A common myth in real estate is that your clients always need you and they always have to talk to "Lars." The problem here is that most agents actually believe that exiting production is not possible because clients demand that you work with them personally.

There are multiple solutions to this. You can build systems and infrastructure that will help to support your exit. In terms of the standard of care that your team provides to your clients, you should have the capability to exit the business.

You must also take time to work ON your business rather than IN it. Michael Gerber has a great ebook about this called The E Myth.

You need the confidence to step out of your business. Part of this is realizing that you're not that important to it anymore. You have to design your business where it has a life of its own.

Lastly, you have to realize that there is more to life than grinding out deals and making sales.

We can look to Clayton Gits for an example. He started his career in 2005 and his team was doing well, but his life had been taken over by his business. He was attracted to this program because he knew it would allow him to manage his life according to his wishes. His listing system was built in order to allow him to step out and spend more time with his family. Clayton has two small children and a wife, and he knew he needed to make a change.

Your clients don't need you as much you're led to believe.