How Can You Increase Your Bottom Line Using Persuasion Mastery?


I'm learning more and more that your ability to persuade people to take action or to change in some way is the game -- it's one of the core leadership abilities you need to develop if you're going to lead your team at a high level. Persuasion Mastery will help you get people to come along your version of the ride, to get them to do what you think you should do.

Persuading is influencing others to believe and/or commit to something. If this definition rings true, then what do you want others to believe or commit to? Thus begins the first lesson in persuasion: you must think through persuasion attempts in advance. The #1 issue most people face in not being more persuasive or influential with others is that they simply don't plan in advance. So, in the moment they're left speechless or undirected.

Whether you are attempting to persuade your spouse to do something or your customer to take action, the simple questions below will help help you plan your next persuasion situation.

Sentence Completion for Persuasion Planning
  1. The belief or action I am trying to influence with this person is...The reason I want to influence them to believe/commit to this is...
  2. The ways I can bring this suggestion up to them and frame it positively so they see it benefits us both are...
  3. The future benefits this person will personally experience for adopting my suggestion are...
  4. The intrinsic and extrinsic rewards that would motivate this person for doing what I suggest are... [Intrinsic rewards are more personal rewards for doing something, things we do because they align with things we find personally meaningful like our passions, desires, values, etc. Extrinsic rewards are more external and traditional rewards like money, status, fame, power, achievement, etc.]
  5. The daily tangible impacts this person would feel/sense if they were to do what I'm suggesting would be... [Think about their daily life -- what would really change, be better? Paint the picture vividly.]
  6. The benefits that would happen for others if this person were to do what I suggest are... [Does them believing/doing what you suggest benefit other people too, and if so, how?]
  7. The consequences this person would experience for not doing what I suggest are... [Be detailed here, again trying to paint a picture of a daily reality and ultimate outcome that would not be good if they didn't believe/commit. When sharing this with them, use "implied" language, meaning you share the consequences when referring to other's experiences (e.g. "A lot of people who don't believe/commit to this often end up...").]
  8. The deadline I can make real and share with this person is...and the reason they'll want to hit that deadline is...
This framework is very helpful in persuading people to do what they want for their own benefit and for the benefit of your business. Most of us don't slow down enough to develop a comprehensive plan for being persuasive. Dive into this exercise and have them ready to go so that you're ready when certain situation arise in which you need top persuade someone, whether it's a personal or professional situation.

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